A strategic initiative of the Speedo brand was to push fitness apparel in and out of the pool. As ample campaign imagery of in-water activities already existed, a studio photo shoot and marketing push was planned to support the out of water focus and celebrate hero products of the season.
Acting as Digital Creative Director, I collaborated with Art Directors and Styling Teams to elevate the brand in the fitness market. The campaign included on-body photography, 3D hard-goods product renders, fitness microsite destination, email marketing and online advertising.
